Event Marketing - Interpreted
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. This is one of the effective methods of marketing plan to build a strong connection between Companies and their customers. Today, most brands recognise Event Marketing as an integral part of their integrated marketing portfolio, deepening relationships that have been built online, on devices and through interactive media.
Online events are also another way to gain valuable application advice. Events, from trade shows to fairs to local festivals to business conferences, have the potential to be fun, valuable learning experiences that delight guests and leave a lasting impression.
A webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information in real-time.
White papers are sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology.
Live Streaming Events
Live Streaming Events
Live streaming events has started becoming the ‘norm’ in today’s technology driven society. With events like concerts, sports, and even weddings getting live streamed, it’s as good a time as ever to learn how to live stream an event.
A virtual event involves interacting people sharing a common virtual environment on the web, rather than meeting in a physical location. Virtual events are highly interactive, looking and feeling a lot like their physical counterparts.
Offline Events are an effective strategy which utilize offline media channels to create awareness of a company’s products and services. Offline event marketing invites people to participate in a sponsored gathering, thus allowing marketers to have face-to-face, direct, and close contact with their current and potential customers.
Meetup brings people together in thousands of cities to do more of what they want to do in life. It is organized around one simple idea: when we get together and do the things that matter to us, we’re at our best. And that’s what Meetup does.
B2B and B2C marketers use trade shows and events to generate leads, nurture prospects, build brand awareness, expand distribution, conduct training, or enhance relationships with existing customers.
As a full-service event agency, we provide all the conference management services required to create these unique interactions. We take the time to discuss, plan and combine the elements that will prove most effective for you.
One of the most effective ways to build a professional service practice is to produce and deliver short (one-half day or less) seminars, speeches and events. Indeed, you will not find too many people disagreeing that speaking is a great marketing technique.
We employ a face-to-face marketing strategy that gives your message the undivided attention you’re looking for. Turning ideas into action and action into results, our creative strategies touch every part of the experience, during and post event.
We pride ourselves on the lasting relationships we develop with each of our clients and that begins with our approach. Your business is unique which first requires a deep understanding of what you do, your needs and the goals you want to achieve. Then, through creative and strategic thinking, we develop customized, comprehensive experiential campaigns that provide memorable experiences that produce measurable results.
We’re versatile across industries and campaign intention; helping you gain direct exposure to consumers in order to build brand equity, increase awareness and most importantly, drive results. We help companies to create unique and memorable connections with their audience.
Event Program Goals
In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions. Events offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality. Event marketing needs to be an integral part of the demand generation mix, and a strategic combination of offline and online events are essential to any company’s bottom line.
Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur through various inbound and outbound marketing techniques.
Turning traffic into revenue!
Post Event Marketing
After you have successfully driven attendees to your event and pulled it off in style, it is important to execute proper follow-up. The success of an event is largely contingent upon your follow-up marketing!