Event Marketing - Interpreted
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. This is one of the effective methods of marketing plan to build a strong connection between Companies and their customers. Today, most brands recognise Event Marketing as an integral part of their integrated marketing portfolio, deepening relationships that have been built online, on devices and through interactive media.
We employ a face-to-face marketing strategy that gives your message the undivided attention you’re looking for. Turning ideas into action and action into results, our creative strategies touch every part of the experience, during and post event.
We pride ourselves on the lasting relationships we develop with each of our clients and that begins with our approach. Your business is unique which first requires a deep understanding of what you do, your needs and the goals you want to achieve. Then, through creative and strategic thinking, we develop customized, comprehensive experiential campaigns that provide memorable experiences that produce measurable results.
We’re versatile across industries and campaign intention; helping you gain direct exposure to consumers in order to build brand equity, increase awareness and most importantly, drive results. We help companies to create unique and memorable connections with their audience.
Event Program Goals
In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions. Events offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality. Event marketing needs to be an integral part of the demand generation mix, and a strategic combination of offline and online events are essential to any company’s bottom line.
Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur through various inbound and outbound marketing techniques.